LA28 and the City of Los Angeles Move Forward with Updated Games Plan for the 2028 Games

Approved updates bring Flag Football and Lacrosse into Los Angeles along with several Olympic events into the Valley for the first time in history, while achieving significant cost savings and bolstering fiscal responsibility, improving athlete and fan experience, and maximizing use of world-class existing venues

On March 28th, the Los Angeles City Council approved updates to the 2028 Games Plan that were proposed by LA28 last June that relocate some [Read More…]

Learning from Paris: Los Angeles Hosts Delegation to Prepare for 2028 Olympics

Los Angeles is gearing up for the 2028 Olympic and Paralympic Games, but the preparations aren’t just about the venues and logistics. It’s about learning [Read More…]

New Era Joins Team USA as Sponsor

New Era will produce apparel and headwear with Team USA through the Los Angeles 2028 Olympic and Paralympic Games; six Olympians and Olympic hopefuls named as New Era ambassadors

New Era will produce apparel and headwear with Team USA through the Los Angeles 2028 Olympic and Paralympic Games; six Olympians and Olympic hopefuls named as New Era ambassadors

LeBron James’ UNINTERRUPTED Brings the Tribeca Film Festival Sports Programming to Los Angeles

UNINTERRUPTED, the athlete empowerment brand within The SpringHill Company, founded by LeBron James and Maverick Carter, and Tribeca, the multi-platform entertainment company founded by Jane [Read More…]