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UNINTERRUPTED, the athlete empowerment brand within The SpringHill Company, founded by LeBron James and Maverick Carter, and Tribeca, the multi-platform entertainment company founded by Jane Rosenthal and Robert De Niro, partnered to bring the inaugural UNINTERRUPTED Film Festival, the first-ever athlete-led film festival to Los Angeles. The UNINTERRUPTED Film Festival powered by Tribeca Festival brought together some of this year’s biggest titles in sports alongside fan-favorite athletes, creators and filmmakers for exclusive premieres, post-screening Q&A panels, “State of The Game” conversations and more.
The one-day festival programming included the US Premiere of Black Ice, the 2022 TIFF People’s Choice Award winner that exposes a history of racism in hockey through the untold stories of Black hockey players, both past and present; Gotham Chopra from RELIGION OF SPORTS introduces the Official World Premiere of GOLIATH, the three-part documentary series from SHOWTIME SPORTS that examines the historic life, career and impact of Wilt Chamberlain; and an exclusive live podcast recording of The Draymond Green Show. Throughout the day, UNINTERRUPTED hosted “State of The Game” conversations where select athletes, industry partners and/or filmmakers came together to share about their work in the Athlete-As-Creator space.
I also had an opportunity to learn more about how the film festival came together and what its like working behind-the-scenes at UNINTERRUPTED through an interview with Jimmy Spencer who is the General Manager for UNINTERUPPTED.
UNINTERRUPTED is the multi-Emmy Award-winning athlete empowerment brand within The SpringHill Company, founded by LeBron James and Maverick Carter, that combines revolutionary media, experiences and consumer products in the space of sports culture. The brand was built from “More Than an Athlete” — an expression that reimagines the connection to the athlete’s world beyond sport. UNINTERRUPTED empowers athletes as creators and storytellers to inspire all people to unleash the “more than” within themselves. Original content properties and franchises include The Shop UNINTERRUPTED, Top Class, Love Is UNINTERRUPTED, What’s My Name: Muhammad Ali, Kneading Dough, More Than An Athlete, Throwing Bones, Greatness Code, Golden: The Journey of USA’s Elite Gymnasts and many more.
