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PHILIPP PLEIN celebrated the launch of the Crypto King and Crypto Queen collections at the Waldorf Astoria in Beverly Hills, Los Angeles. The German designer founded his namesake luxury fashion brand 25 years ago and grew it since into one of the largest and most prestigious independent fashion and luxury brands in the world.
Guests were invited to a cocktail soiree hosted by Philipp Plein, including an exclusive presentation of the new Crypto King & Crypto Queen Luxury Swiss Made Time Machines.
Truly one-of-a-kind, the CRYPTO KING & CRYPTO QUEEN project combines a hyper-luxurious timepiece with an NFT. Debuting at Watches and Wonders 2023, the collection comprises eight CRYPTO KING and six CRYPTO KING time machines and serves as the first phygitial project, demonstrating Philipp Plein’s finesse at combining innovation and luxury to create something wholly unique. Further adding to their value and exclusivity, the watches are entirely Made in Switzerland.
This ambitious project comes after the overwhelming success of PHILIPP PLEIN fashion watches, launched in 2021 by PHILIPP PLEIN together with its license partner, Timex Group. Today, PHILIPP PLEIN fashion watches are distributed in over 4000 points of sale in 60 countries worldwide and have been the most successful new entry in the fashion watches’ market since many years.
Based in Lugano, Switzerland and totally self-financed and debt free, the PHILIPP PLEIN Group employs over 700 women and men and it also owns, operates and develops the Billionaire and Plein Sports brands. Distinguished by an unconventional and non-conformist style combined with impeccable craftsmanship, the products of the PHILIPP PLEIN Group are available in prestigious boutiques and department stores across the globe and in over 110 mono-brand stores worldwide including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai and Singapore.
