Chief Keef, one of hip hop’s most influential artists, has designed an exclusive collection in collaboration with True Religion as part of the brand’s year-long 20th anniversary celebration. This partnership comes at the height of Chief Keef’s decade-long influence in the music industry and ten years following the release of the 2012 song, “True Religion Fein”. True Religion and Chief Keef have been synonymous since the release with the artist vocalizing his adoration for the aspirational brand, making this collaboration a must for the fans who support both the artist and the True Religion brand.
“It’s always been a dream of mine to collaborate with True Religion,” Chief Keef said. “I actually wore head-to-toe True Religion to my first show and when this opportunity came about, I jumped on it. Designing clothes is becoming a real passion of mine and the bold colors and fun prints of this collection truly reflect my personality.”
True Religion, an iconic premium streetwear apparel brand founded in 2002, became famous for its signature stitch and a combination of design techniques that dramatically changed the silhouette of the typical 5-pocket jean, making the brand particularly recognizable in the early aughts. Today, True Religion continues to inspire newness with bold embellishments, innovative designs, and creative partnerships like theirs with Chief Keef. The brand has fully positioned itself in the streetwear community by partnering with brands like Supreme, but it’s the collaborations with emerging designers and artists such as Madeline Kraemer, Elijah Popo, and Bluboy that allows the brand to flex its diversity in creative processes such as upcycling and repurposing. Additionally, True Religion has begun to partner with aspiring creatives to produce and direct shoots—granting opportunities to rising talent all over the world.
~Lady Lila Brown wearing True Religion jeansRap Star Chief Keef Designs Collection for True Religion
Lila Brown is an exceptional Public Relations professional, Olympic Sports Agent and freelance Multimedia Journalist located in Los Angeles, California.
Lila Brown is an exceptional Public Relations professional, Olympic Sports Agent and freelance Multimedia Journalist located in Los Angeles, California.
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