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YouTube Gives Music Fans Around the World A Front Row Seat to Coachella 2022
For a decade, YouTube has given music fans around the world front row access to one of the world’s most coveted music festivals with its exclusive two-weekend livestream.
However, this year’s YouTube Coachella livestream will be much different and bigger and better than ever with a fully immersive experience for virtual attendees. Beyond the live performances from today’s most sought after artists and rising stars, fans can enjoy the following:
A Year Of Firsts On The Livestream And On The Ground
This year, YouTube’s presence at the festival online and on the ground is bigger and better than ever with a number of festival-firsts for the platform:
#YouTubeCoachellaSweepstakes
✹ YouTube Shorts and Creator Activations: YouTube Shorts is making a huge splash leading up to the festival and on-site. Several creators are helping to kick off the YouTube Coachella Sweepstakes today, giving fans across the U.S. a chance to win the ultimate prize: a pair of Lifetime Coachella passes in the form of an NFT. The unique opportunity asks fans to create and upload a Short answering the prompt “Who would your dream +1 be if you won Coachella passes for life?” with the hashtag #YouTubeCoachellaSweepstakes. More details can be found here.*
The Shorts adventures will continue at the festival. Six of today’s most exciting creators will “live” at the YouTube Shorts Compound, where they’ll capture their festival experience on their respective YouTube channels. Fans can expect entertaining content from Benoftheweek, Kaiti Yoo, Kirsten Titus, Larray, Lauren Giraldo and Quenlin Blackwell. Dozens more creators are also set to document their festival fun on Shorts, including Alyssa McKay, Gunnar Deatherage, DankScole, Hannah Montoya, Hannah Warling, Milad Mirg, Sydney Morgan and The Beverly Halls, amongst many others!
✹ Snag Exclusive Merchandise Through YouTube Shopping: For the first time, YouTube Shopping will offer virtual viewers a chance to purchase exclusive merchandise without leaving the livestream. Custom merch from festival performers Billie Eilish, BROCKHAMPTON and Flume will drop on Saturday, April 16th and be available for purchase the entire day, directly on the livestream watchpage. The same set of merch will also be available for purchase the following Saturday during Weekend 2 of the fest. Coachella will also be dropping their own merch collection which will be available for purchase on the watchpage throughout both festival weekends.
✹ A Behind-the-Scenes Celebration of Coachella Fashion: On-site at the YouTube Artist Lounge, YouTube’s Head of Fashion and Beauty, Derek Blasberg, will capture Shorts content and engage in exclusive, one-on-one interviews with artists and creators to talk Coachella fashion, beauty trends and more.
✹ Exclusive YouTube Premium Pre-Parties: YouTube Premium members will have exclusive access to six Premium pre-parties spread across the festival weekends. From Cordae, 88rising and Banda MS during Weekend 1 to Omar Apollo, Kyary Pamyu Pamyu and beabadoobee during Weekend 2, the exclusive pre-parties will automatically redirect from the respective artists’ YouTube channel right into their must-see Coachella festival sets.
Additionally, from April 15 to April 25, new users in the U.S. can sign up for YouTube Premium to gain access to these exclusive pre-parties and receive the first three months of the subscription for free.
✹ Building Community Through Live Chat: For the first time, YouTube will feature Live Chat as part of the livestream viewing experience on desktop and the YouTube App. Using pinned chats, virtual attendees can see real time updates from the lineup schedule, to YouTube Shopping merch drops, and more. Coachella channel subscribers can also comment in the Live Chat and interact through polls, creating a community experience for fans worldwide.
The All Access Pass on YouTube
Global festival-goers can now set tune-in reminders for the Coachella livestream here. By subscribing to Coachella’s Official YouTube channel, fans will have access to up-to-date information on when their favorite artists are streaming live and more throughout the festival.
Fans can also get into the Coachella groove early by turning on YouTube Music and listening to playlists like Coachella 2022: The Lineup, Coachella Legends, Coachella 2022: Next Gen Flex, Desert Mornings, Field Daze, Desert Rising, and Golden Hours, amongst several others. These must-listen playlists capture the magic of Coachella from years past and set the stage for what’s to come from Coachella 2022.
Finally, your front row seat to Coachella won’t be complete without following @YouTube & @YouTubeMusic on Instagram and Twitter where fans can catch all the highlights from Coachella from Shorts content, to live moments and so much more.
See you this weekend, live from the desert ?
*NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of 50 US/DC, 14+ at entry. Minors may require proof of permission to enter. Begins 9 AM PT on 4/7/22; ends 11:59 PM PT on 4/30/22. Limit 1 entry per person. Winner must have a valid, active NFT wallet to receive the prize. See here for full rules and alternate means of entry. Sponsor: Google LLC.
